3 B2B Marketing Strategies That Work
Having a proper marketing strategy is crucial to the growth of every business. So many B2B companies however lack a solid strategy for converting more and more clients. Clients in this context are other business, so you want to be sure you’re communicating in their language.
The usual SEO, social media and PPC services are fine, but are they enough to reach your target audience? When targeting other businesses, are there other strategies that can be highly effective? Let’s check out 3 strategies for B2B marketing you can’t ignore:
Invest in marketing automation
Getting Down To Basics with Companies
Any business that does not utilize a marketing automation system is missing out. Email marketing was a simple thing in the past. You just sent your subscribers an email from time to time, and they would sometimes respond. However, with the need for insights, it became necessary to gather all the data that could be gathered. Marketing automation software helps you track your subscribers and their activities.
Smart Ideas: Marketing Revisited
With marketing automation, you can target the right people with the right messages at the right time. Gone are the days when you would send out a random email to random people, then stay in the dark about how they responded.
Invest in an explainer video
Having an explainer video is becoming a standard for B2B websites today. A video creates a good opportunity for briefly explaining to the customer what your service/product is all about, and why they may find it useful. You also get to say something about your company, adding a human face to it in the process. An explainer video is therefore important for building trust since your audience get to know who’s behind the business. Remember too that many people neither have the time nor the attention span to go through the mounds of content you may have on the homepage. And is there a better way to summarize it all than an explainer video?
Share valuable content
Every serious business should have a blog section. On the blog is where you share valuable information and insights with your readers. When your readers see that you know what you’re talking about, a certain trust around your product/service develops. And trust increases s a prospect’s chances of buying from you, as we all know.
Publishing lengthier content in the form of white papers, eBooks, video courses, etc. is one of the most effective ways to establish authority. So it’s important that the emphasis is on quality rather than quantity. The more valuable information you include in every content published, the more clients you can expect.